Owenskies Blog
Promotional Postcards and their Success: Fact or Fiction
10:19 AM, January 14, 2008
.. Link
Postcards have a 3% success rate, while others claim they have 2%. It may be a small number, but when you consider the long term brand image they create, and the aggregate sales they influence, it can be a bigger number. The first time I received a promotional postcard, I felt like a VIP. It was sent from a dermatological clinic during my 13th birthday with a special discount offer for one of their services. My mom used took me to there my skin problems. And although the clinic had some popularity, it was still a small clinic then.
Fast forward to a decade later, (I outgrew my skin problems) the clinic has expanded to several other franchises. It is known to have treated many celebrities and is the premiere dermatologist.
It’s hard to tell if her success can be attributed to the postcards printing or her personalized service, but I know it made me feel special and mature. Although even with the postcard, I didn’t go back to the clinic though because I had a bad experience with the pricking part of the facial.
But my guess says it was the cornerstone of her success. Their service isn’t particularly good. I remember the doctor simply asked me less then ten questions, looked at my face and gave me a prescription, talked a little with my mom, and then turned me over to another woman. I found out later on that my brother has the same prescription.
I hear postcards are a great marketing material. When used to advertise to a referred client, it can give you as much as 25% response rate.
From one business blog, I read about a small business that tripled their sales using postcards for their marketing campaign. They placed a folded postcard on a gold envelope. In it was a simple message that thanked the customer for their patronage, and is giving them a gift check, and they specified what they can buy from the amount stated from the gift check.
Of course, it’s dubious whether the 300% sales increase will last more than a month or is only for the duration of the promo. 3% average after all is a far cry from 300%, but of course, even for a one time deal, it is a stunning result nonetheless.
It makes me wonder though, will postcards have the same results once we get saturated with all that advertisements?
{ Last Page } { Page 47 of 66 } { Next Page }
About Me
My Profile
Archives
Friends
My Photo Album
Links
Categories
Recent Entries
What Should You Know about Your Cell PhonesWhats In a Name?
The Top Three Earners Leading Men in Hollywood
What’s Up with the Spears Sisters?
The Meaning of Toilet in Dreams